Northfaced Cookie Policy
This policy explains how Northfaced uses cookies and similar technologies to keep the website working, remember your choices, and measure marketing where you have consented.
This policy explains how Northfaced uses cookies and similar technologies on this website. Some cookies are needed to make the site work. Others are only used where you have given consent, such as analytics or marketing measurement.
1. What are cookies?
Cookies are small text files stored on your device. They help us remember your preferences, keep site controls working, protect forms from misuse, and understand how people use our site where consent has been given.
2. How we use cookies
We categorise our cookies as follows:
Strictly necessary: required for the operation of the website and cannot be disabled via our cookie settings. These include cookies that remember your consent choice and keep essential site features working.
Analytics: used for statistical purposes to help us improve the website and understand which content is useful. We only use these cookies where you have provided consent.
Marketing: used to measure the effectiveness of ads on platforms such as Google and Meta, so we can understand which campaigns lead to enquiries. These are only activated with your consent.
If you contact Northfaced through a form, phone, WhatsApp, or direct email, marketing cookies or campaign links may help us understand what led to the enquiry, such as a search advert, social advert, referring website, or campaign link. The contact details you send are handled as enquiry information, not cookie data.
3. The cookies we use
Google Tag Manager loads only after Analytics or Advertising consent. It passes the separate choices to configured tags. With Analytics consent, we record confirmed form submissions and clicks on phone, email, WhatsApp and selected enquiry links. A contact click is not proof that a conversation took place. These events do not include your form details or contact addresses.
Google Ads and Meta measurement is optional and requires Advertising consent and configured accounts. Campaign details may be kept in session storage for that tab. Withdrawing Advertising consent stops further advertising events and clears that stored attribution. The table describes the services where enabled; actual third-party cookie durations depend on the account settings.
| Provider | Category | Purpose | Duration |
|---|---|---|---|
| Northfaced | Strictly necessary | Remembers your cookie consent choice and Global Privacy Control acknowledgement. Contact form validation and spam checks do not require a tracking cookie. | 180 days |
| Google Analytics | Analytics | Collects pseudonymous data on site usage and enquiry journeys, where analytics consent has been given. | Depends on the enabled cookie and account settings |
| Meta | Marketing | Measures Facebook and Instagram ad effectiveness, where marketing consent has been given. | Depends on the enabled cookie and account settings |
| Google Ads | Marketing | Measures whether search advertising leads to a website enquiry, where marketing consent has been given. | Depends on the enabled cookie and account settings |
4. Global Privacy Control (GPC) and your preferences
We respect your right to privacy and support the Global Privacy Control browser signal.
If GPC is enabled and you have not already made a valid manual choice on this website, we default to rejecting all non-essential cookies, including analytics and marketing cookies. We may show a short acknowledgement instead of the full cookie banner while honouring your browser's request.
If you make a specific manual choice on our website, such as accepting all cookies or saving custom preferences, that choice is stored for this site and takes precedence unless you change it.
You can update your preferences at any time via the Cookie settings link in our footer.
5. How to control cookies
Cookie settings: use the Cookie settings link in the footer to review or change your preferences.
Browser settings: most browsers allow you to block or delete cookies. If you block all cookies, consent settings and some site controls may not work as intended.
Contact
For questions about cookies, use the contact page. For wider information about how Northfaced handles personal data, read our Privacy Policy.